Selling tickets online doesn't just mean "having a website": it means building a digital sales channel integrated with the rest of your operations. Here's where to start, step by step.
Single tickets, returns, season passes, vouchers: the first step is mapping what you want to sell online and at what fares. A good platform lets you configure them independently.
Do you want customers to register or to be able to buy anonymously via email? Both make sense: registration builds loyalty, anonymous checkout reduces friction.
Credit cards, Apple Pay, Google Pay, wallets: the more methods you offer, the more you convert. Integration with a gateway like Servicepay ensures secure, fast payments.
The sales portal must be yours, with your brand and your design. A white-label e-commerce conveys professionalism and trust.
The crucial point: every online sale must flow into the same back office as the other channels. That way you have single, real-time visibility over everything.
Selling online doesn't replace the other channels: it complements them. With Praticko, e-commerce, on-board sales, QuickBuy and resellers are all channels synced on the same platform.
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