Blog

Selling tickets online: where to start

Sales10/07/2026
Request a free demo

Selling tickets online doesn't just mean "having a website": it means building a digital sales channel integrated with the rest of your operations. Here's where to start, step by step.

1. Define the tickets to sell

Single tickets, returns, season passes, vouchers: the first step is mapping what you want to sell online and at what fares. A good platform lets you configure them independently.

2. Choose the purchase experience

Do you want customers to register or to be able to buy anonymously via email? Both make sense: registration builds loyalty, anonymous checkout reduces friction.

3. Integrate payments

Credit cards, Apple Pay, Google Pay, wallets: the more methods you offer, the more you convert. Integration with a gateway like Servicepay ensures secure, fast payments.

4. Brand your e-commerce

The sales portal must be yours, with your brand and your design. A white-label e-commerce conveys professionalism and trust.

5. Connect everything to the back office

The crucial point: every online sale must flow into the same back office as the other channels. That way you have single, real-time visibility over everything.

The advantage of omnichannel

Selling online doesn't replace the other channels: it complements them. With Praticko, e-commerce, on-board sales, QuickBuy and resellers are all channels synced on the same platform.

Ready to open your online channel? Request a free demo.

Interactive demo

Don't take our word for it.
Try it yourself.

Guided walkthroughs inside the real Praticko interface. No sign-up, no sales call.

Start the full tour
Free · No sign-up · Takes 2 minutes

Want to know more about Praticko?

Book a free demo and we'll show you the system in action.

No commitment · Data never shared · Privacy guaranteed