When evaluating the cost of a ticketing system, the price of tickets or hardware is only the tip of the iceberg. The real cost is much higher and often invisible. Let's break it down, item by item.
Readers, validators, turnstiles, printers: every touchpoint needs devices to buy, install and maintain. And every breakdown is a service that stops.
Ticket printing, distribution to resellers, stock management, replacing damaged or lost tickets. It's a recurring cost that grows with the network.
Updating reader firmware, repairing faulty devices, managing on-site support: all this requires time and technical staff.
Manual revenue reconciliation, warehouse management, data entry: hours of work that could be automated.
Queues that lose passengers, the inability to open new channels, no data analysis to optimise fares: this is revenue you don't see but lose.
A cloud-native platform like Praticko eliminates or drastically reduces most of these costs: no warehouse, no mandatory hardware, automatic updates, automatic reconciliation. The daily operating cost drops.
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